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Service Excellence

What is Service Excellence?

Delivering excellence through innovative educational experiences in a safe and nurturing environment.


We will provide an environment that supports the physical, emotional, and intellectual well-being of our stakeholders.


We will engage and interact with others in a way that exceeds expectations.


We will provide real-world experiences through current and relevant approaches that enrich students’ lives.


We will hold ourselves and one another responsible for our actions and behaviors.

Excellence Awards

What we're doing to promote Service Excellence

Why we came Together

What We Believe

Promoting a positive and service-oriented culture within YISD is not only a critical factor in our desire to provide excellence to stakeholders, but it is a necessity to combat local, state, and federal efforts to recruit students away from our schools. Many believe customer service is a lost art – but YISD has long benefited from its reputation for providing a friendly, helpful, and nurturing environment to its families. It is time to refocus our efforts on providing the kind of superior customer service that is unparalleled among all El Paso area schools.

Service Excellence Standards

Service Excellence standards include four components: Safety, Courtesy, Innovation, and Accountability. Together, these four components provide a solid foundation for YISD to accomplish its mission:

“We deliver excellence through innovative educational experiences in a safe and nurturing environment.”

Excellence Team

A unique group of YISD leadership, consisting of principals, directors, and the Superintendent, dedicated to dramatically improving customer service


Dr. Xavier De La Torre

Superintendent of Schools


Jim Vasquez

Dir Pupil and Parent Services


Monica Bustillos

Coord Pupil and Parent Services


Louisa Baeza

Dir Adademic Language



Lorraine Martinez

Dolphin Terrace Elementary


Charles Garcia

Bel Air High School


Antonio Acuna

Del Valle High School


Irene Medlin

Ramona Elementary School


Maria Ontiveros

Budget Director


David Medina

Pasodale Elementary School


Claudia Ureno-Olivas

Ascarate Elementary School


Robert Martinez

Eastwood Knolls International


Craig Lahrman

Director Secondary Personnel


Patricia Ayala

Chief Communications Officer


Mario Rodriguez

Director of Maintenance & Operations


Scott Thoreson

Dir Fine Arts



Veronica Alvidrez

Mission Valley Elementary

Service Excellence Kudos

Service Excellence Kudos Form

Ysleta ISD wants to acknowledge the great things happening in the Ysleta community! The Service ExcellenceKudos form is for Ysleta ISD students, parents, and the community to give praise to students, teachers, administrators, employees, groups, and/or Partners in Education. Upon submission, YISD will screen all content prior to posting. Please complete form in its entirety in 50 words or less. Thank you for your participation.

Your Information

Service Excellence Nominee Information