Public Relations
  • The YISD Public Relations department is dedicated to keeping the community informed on district issues, student achievement and employee excellence. Parental and community involvement are also priorities for the public relations team. The department works proactively with the media to inform the community of important events within the district and to give parents the information that is essential to their children's success.

What We Do

  • Website News
    • District homepage news
    • Upcoming events
    • Service Excellence Kudos page
    • Videos of the week

    Social Networking

    • Facebook page
    • Twitter
    • You Tube channel
    • Snap Chat
    • LinkedIn
    • YISD mobile app for iPhone or android

    Audio/Visual Productions

    • District training and promotional videos
    • Recording studio available for campus organizations
    • Recoding of board of trustees meeting available for viewing on the School Board web page and You Tube


    • Slice of the PIE e-newsletter distributed to all Partners in Education
    • PIE Campus Coordinator e-newsletter distributed to all campus PIE coordinators


    • Annual Performance Report highlighting district accomplishments, academic programs and community involvement
    • Campus and program brochures

    Special Events

    • Back to School Rally held prior to the beginning of the school year.  Partners in Education sponsor free backpacks and community information booths.
    • Campus recognitions, dedications, groundbreakings, and ribbon cuttings.
    • School board appreciation month is held in January.
    • Monthly recognitions held at the beginning of each board of trustees meeting.
    • District volunteer recognition luncheon is held in the spring to recognize campus volunteers
    • Teacher and Support Employee of the Year Banquet is held in May to honor the campus teachers and support employees of the year
    • Day as a Principal is held in March.  Partners in Education shadow campus principals to obtain a better understanding of public education.
    • Partners in Education Recognition luncheon is held in May to honor the business community for their service to the district.
    • Giving Tree is held during the holidays to promote employee giving to YISD students in need.
    • To kick of the new school year and energize our employees, Convocation is held in August during Professional Developmen.

Contact Us

  • Address:
    9600 Sims Drive
    El Paso, TX 79925

    Main Number:


Media Requests

  • Patricia Ayala
    Chief Communications Officer