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Tony the Tiger Sun Bowl along with Albertsons Foundation to announce a donation to students at Parkland Pre-Engineering MS

Tony the Tiger® and Kellogg's Frosted Flakes® are back in El Paso, Texas at this year's Tony the Tiger® Sun Bowl along with Albertsons Foundation to announce a game-changing donation to kids at Parkland Pre-Engineering Middle School through education nonprofit DonorsChoose. Presented during the Sun Bowl matchup between University of Pittsburgh and No. 18 University of California Los Angeles at noon (MT) on Dec. 30, 2022, the Mission Tiger funds will help the school purchase new equipment and gear for their sports programs, maintenance tools and more for strength training.

Tony the Tiger became part of the Sun Bowl in 2019, making it a bowl game with a mission and returning the game to its roots of supporting youth sports. Four years later, Tony the Tiger and the Sun Bowl Association are creating more opportunities for kids to play sports locally and beyond.  

"The Tony the Tiger Sun Bowl was always designed to highlight the game's focus on helping kids play sports. Mission Tiger is thrilled to return to El Paso for this year's Sun Bowl and help provide better access to sports to local middle school kids," said Laura Newman, Senior Director of Brand Marketing, at Kellogg Company. "At Kellogg's Frosted Flakes, we are dedicated to helping middle school students everywhere have the chance to play like tigers, and that includes the El Paso community."

"Once again, our amazing Title Sponsor proves why we are lucky to have the partnership we have here at the Sun Bowl," said Sun Bowl Association Executive Director Bernie Olivas. "Kellogg's Frosted Flakes continues to give back to the students, schools and people of El Paso, year after year and we cannot be more grateful."

Tony the Tiger and Albertsons are providing Parkland Pre-Engineering Middle School students and coaches with a Mission Tiger donation to help their sports programs continue to thrive, enabling them to purchase new equipment including soccer goals, footballs, training gear, pads, water bottles and much more.

"Sports teach our students that every step they take, every minute of practice, and every chance to play brings them closer to reaching their goals," said Parkland Pre-Engineering Middle School teacher Alejandro De La Peña. "We are grateful for Kellogg's Frosted Flakes Mission Tiger and Albertsons Foundation for helping us invest more in our athletic programs to provide our students with more opportunities to work hard and play the sports they love."

Parkland Pre-Engineering Middle School Principal Dr. Angela Reyna said her campus and the Ysleta Independent School District are "grateful that Mission Tiger is providing this very generous donation, which will go toward providing student-athletes with the necessary athletic equipment to help them develop their minds, bodies and souls as they compete."

"This is a much-deserved gift for our humble students, many of whom come from challenging home-life circumstances," Dr. Reyna added. "However, we inspire and consistently teach our students that with a hustle-and-heart mentality, their dreams are limitless — and Tony the Tiger and his mission to fund athletics in schools is a prime example of that."

Students and teachers from Parkland Pre-Engineering Middle School will join Kellogg's Frosted Flakes, Tony the Tiger and Albertsons on the field during the 2022 Sun Bowl game to accept the donation in their own backyard — helping to raise awareness about the importance of middle school sports on a national stage.  

"At Albertsons, we are deeply committed to helping our neighbors in the local communities we serve," said Michelle Larson, president, Albertsons Southwest Division. "Together with Kellogg's Frosted Flakes Mission Tiger, we are thrilled to be able to help kids in the El Paso community have brand new sports equipment they need to play the sports they enjoy."

Since it launched in 2019, Mission Tiger has helped more than 1 million kids[1] across the country by repaving courts, refurbishing sports facilities, providing new training equipment and more. Fans can help schools in their local communities by joining the mission, grabbing a box of Kellogg's Frosted Flakes and uploading their receipt to to spark a $2 donation* to DonorsChoose. For more information, visit or

Follow along with Kellogg's Frosted Flakes during the Tony the Tiger Sun Bowl on Facebook, Instagram and TikTok and learn more at Ticket packages for the 2022 Tony the Tiger Sun Bowl are on sale now and can be purchased by visiting or calling 915-533-4416. Tune in to watch the 2022 Tony the Tiger Sun Bowl on CBS starting at noon MST.